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Fig cleans up with Northwood website


Hygiene company, Northwood, has redeveloped its website with Glossop’s Fig.

The brief was to reposition its online presence and release a new range of products.

Prior to its launch, Fig worked alongside the brand for more than 6 months, to undertake competitor research and audience insight, as well as examining its corporate identity and messages within the website.

“We felt it was crucial to the overall success of the project to gain a real deep understanding of the strengths and weaknesses of the current offering and how our target audiences were engaging with us online,” explained Paul Mulready, marketing manager at Northwood Hygiene Products.

“Fig understood that user experience lays at the heart of a successful digital platform, and having worked with the creative team across our brands and campaign collateral over the years, we felt they were best placed to really bring Northwood to life online.”

The project ended in a 3 day launch event at the Interclean show in Amsterdam.

“It was a pleasure working with the team to bring North Shore to market and strengthen Northwood as a forward-thinking company with its new corporate website,” added Tom Lay, client services director at Fig.

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