Ahoy is behind the monochrome design for production company, Female Union Films.
It’s been established by Nickie Sault, who’s spent 20 decades working alongside Shane Meadows on films including This Is England and Bronson.
As well as enabling her to strike out on her own, it’s also built on the #MeToo campaign and promoting gender equality in the film industry.
Ahoy was briefed to promote Female Union as a flag-carrier for women in film, and to spread the word that “success has no gender.”
“Our aim was to convey these strong brand values and powerful story through a written manifesto. The theme of anti-censorship was prominent influence and led the visual direction,” explained Ahoy’s Mark Stringer.
“Creating a flexible, responsive identity that could be expanded or contracted depending on the usage, allowed us to highlight the no nonsense abbreviation of Female Union – FU.
“This was then paired with a flag-like logotype, combining the crosses which symbolise resistance to a form a female chromosome, creating a flag for all women to rally to in a male dominated industry.”
