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‘Expanding across three continents simultaneously’ – RealityMine

partington Garry Partington

RealityMine, the agency set up by Apadmi CEO, Garry Partington, has reported a ‘buoyant’ six month period since securing a £750k investment package from The North West Fund for Digital and Creative.

The company, which was founded in Manchester, has since expanded into new territories, opening its first Australian office in Sydney, along with adding new American premises in Chicago and San Jose.

The company, which specialises in mobile research technologies and behavioural data, has increased its headcount in its Manchester office, including a series of senior hires such as a chief financial officer.

The business is set to more than double turnover this year, and target a rapid increase in staff to 250 by the end of 2016.

Partington said: “Understanding your target customers’ motivations and behaviour is core to the success of any business. Our technologies offer unique, holistic and highly granular data sets which drive the key business, product and marketing decisions of our clients, and the global view we provide to international businesses is unrivalled by our competitors.

“The funding package we received has enabled the business to focus on expansion, and to set ambitious growth targets. We are in an exciting position, expanding our business across three continents simultaneously, and I’m looking forward to growing our Manchester team over the next year.”

The funding was included in a investment package worth a total of £1.6m which the company announced in December.

Fred Mendelsohn, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, said: “By providing an extensive funding and support package, we are able to demonstrate our impact on the firm’s operations in the North West, offering RealityMine the opportunity to maximise their growth at home and overseas.”

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