England and Wales Cricket Board (ECB) has announced a new long-term partnership with Manchester sportswear retailer Castore, with the brand becoming the official kit supplier.
The sports brand plans to “significantly invest” in the ECB’s ecommerce infrastructure, to support with its commercial ambitions.
England’s national team athletes will wear bespoke matchday and training kits supplied by Castore, from April 2022.
The athletes will help to design the teamwear, creating an England Cricket style with recycled material to be used in the manufacture of the matchday playing kits.
The ECB website will be tailored specifically for fans to select from the range of Castore’s men’s and women’s England Cricket teamwear.
The partnership follows multiple sports agreements the Manchester brand has recently secured, including with Premier League club Newcastle United.
Tom Beahon, founder of Castore, said: “Today truly is a special day for everybody at Castore. When my brother and I founded this business in 2016 it was our ambition to one day have world-class athletes wearing our products and to achieve this ambition with our home nation for the first time is a monumental occasion for us.
“We can’t wait to get started and create market leading products for the team’s and contribute to the next generation of success for cricket for the men’s and women’s teams in this country.”
Tony Singh, ECB Chief Commercial Officer, added: “Castore is a fine example of British ambition driving success and we look forward to working closely with their team over the long term.
“I am excited by the digital-first expertise that Castore will provide to a truly innovative partnership that puts our athletes and fans at the heart of our planning.
“The financial and intellectual investment in our e-commerce will give fans faster and easier access to a high-performance range of women’s and men’s teamwear that I am sure our athletes, and our fans, will wear with pride.
