Leading homewares retailer Dunelm is launching a cross-channel Autumn campaign to show how it is aiming to help British consumers during challenging times.
The campaign follows on from the 2021 launch of Dunelm’s new brand platform, Dun Your Way, and will run on Channel 4 and ITV, alongside BVOD, YouTube and Social activity. The campaign also includes a partnership with Capital FM which will include exclusive sponsorship of Capital Weekends, radio ads fronted by Aimee Vivian and Jimmy Hill, as well as presence on Capital FM’s website and Tik Tok channel.
The campaign centres on Wits’ End, a seemingly typical British cul-de-sac, but one where things aren’t quite working as they should be and where all seems rather upside down. As we stroll past people’s homes, we encounter post boxes that fire letters out, umbrellas that rain on the inside and a car being washed with mud. However, against this unusual backdrop, we see stories from families who have found choices to help their homes feel like a haven from the unsettling times outside.
