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DS.Emotion to lead marketing campaign for new £300m Sheffield development

DSE West Bar

DS.Emotion has been appointed to lead the brand and marketing campaign for West Bar Square, the new £300m mixed-use development in Sheffield.

The agency, which has offices in Leeds, Manchester and London, will spearhead a campaign to promote one a development that will link Kelham Island with the city centre.

It will comprise 200,000 sq. ft. of Grade A office space, 350 build-to-rent homes, a multi-storey car park and high-quality landscaped public space. 

The developers of the prestigious West Bar project are Urbo (West Bar) Ltd, a joint venture between Urbo Regeneration and Peveril Securities, the development arm of the Bowmer and Kirkland Group, in conjunction with Legal & General and Sheffield City Council.

Andy Dainty, Director of Urbo Regeneration, said: “DS.Emotion’s track record of creating successful and sustainable place brands, place marketing and place-making initiatives is extremely impressive.

“They have been heavily involved in many of the most successful Yorkshire developments in recent years. They quickly grasped our vision for West Bar, which we have shaped over a number of years, and are the ideal partners to help us bring this pioneering development to life.”

Angus Armitage, Co-Founder of DS.Emotion, added: “We were aware of the extensive work that Urbo have been doing to make the West Bar project a reality. So, to be asked to get involved now at a time when their vision of place needs to be brought to life, is a tremendously exciting opportunity for us.

“West Bar is a game changer for Sheffield. There are similar pivotal developments in Leeds, Manchester and Birmingham, which have had a massive impact on those cities. West Bar will have the same impact in Sheffield and is a massive vote of confidence in the city.”

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