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Drummond Central mixes it up with Fentimans

Premium soft drinks and mixers brand Fentimans has appointed Newcastle’s Drummond Central to lead the brand’s strategy and creative.

Popular for its range of botanically brewed drinks including Rose Lemonade, Curiosity Cola, Ginger Beer, and tonics, Fentimans was first founded over one hundred years ago in Northumberland. The partnership will focus on producing ambitious and distinctive creative work to grow the brand’s market share in the premium soft drinks and mixer categories.

Drummond Central’s managing director, Dan Appleby, shared: “Fentimans is a remarkable brand with an uncompromising attitude towards quality and flavour, reflected in their unique botanical brewing process. They clearly have great taste and an appreciation for things that are distinctive; a brilliant fit for a creatively ambitious agency like Drummond Central. They don’t make average or ordinary drinks, and we don’t make average or ordinary advertising. This is going to be fun.”

Jayne Andrews, marketing director at Fentimans, added: “Drummond Central has a track record of brave work and is exactly the type of agency we felt we needed to take Fentimans to more consumers and trade. As fellow northerners, we felt that Drummond Central instinctively understood our brand and story. We were really impressed by the thinking and creativity that they showed and can’t wait to see where this takes our brand over the next year.’’

Drummond Central is developing a new creative platform for the brand that will work across both on and off-trade, set to be launched ahead of the summer.

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