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driven wins competitive pitch for £10m Fintech account


Driven has beaten off competition from a series of London agencies for the £10m above-the-line TotallyMoney contract.

The Manchester agency said that it was up against a number of firms for the account, with a “final shoot out” against 2 London-based operations.

“This is a great win for driven and for northern creativity. Culturally, we feel very well aligned with the team at TotallyMoney,” said Graham Drury, Client Service Partner at driven.

“They are a rapidly scaling FinTech, so we’re looking forward to being part of their growth journey and helping them become an even bigger household name.”

TotallyMoney is backed by Elliott Advisors (UK) and Scottish Equity Partners (SEP), following a £29m investment in January 2019

“Having just reached the three million customer milestone, we’re excited to work with driven to take our marketing activity to the next level. We want people to know we’re the go-to financial essentials platform for the answers customers need, and we’re confident driven can do just that thanks to their understanding of the brief and their unforgettable ideas and thinking,” added Nathan Levi, Chief Marketing Officer at TotallyMoney.

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