Leeds agency chips in with revamped Open golf website ahead of return to Royal Portrush

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Leeds agency Delete has worked with The R&A on a new version of TheOpen.com ahead of the major golf championship's historic return to Royal Portrush in July.

The new site includes an enriched broadcast hub for news, players and featured content from The Open, a new feature - 'The Road to The Open’ - focused around players and qualification, and enhanced player profiles of both current stars and past legends.

There's also more focus around the host venues themselves, a more streamlined ticketing journey and a range of video content from The Open’s rich archive.

The new website on tablet

Kevin McQuillan, Head of Marketing at The R&A, said: “While heritage and tradition are important to The Open’s standing as one of the world’s most revered sporting events, it is also vital that innovation enables the Championship to grow its following worldwide.

“We are delighted with the new platform Delete have developed, which will enable us to provide fans with an immersive, enriched all year round experience.”

Damon Mangos, Head of Strategy at Delete, added: “With the battle for fan attention never greater, The R&A team briefed us to deliver a website that would lead not only within the golf industry but also in the wider sports world. We believe we have delivered on this.”

The 148th Open at Royal Portrush takes place from 14-21 July.

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The two-day expo returns to Event City in Manchester on February 27th and 28th