Kellogg's launches first Alexa Skill

David Prior's picture
by David Prior

Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.

Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.

The Special K Alexa Skill offers prompts on how up your intake of iron, different kinds of carbs and fats, and the best bets for B vitamins.

It's been developed by London agency Digitas and is available in the UK and Ireland.

The new Special K Alexa Skill in action

Roisin Devine, digital marketing manager Special K, Kellogg Europe, said: “We know that for people trying to balance a healthy diet with a busy lifestyle, the struggle can be very real! So, we’ve used the power of Amazon Alexa to create a voice-enabled service to help making positive choices about food easier.”

Carat, Kellogg’s media agency, developed the ecosystem and experience plan for each channel.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.