Kellogg's launches first Alexa Skill
Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.
Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.
The Special K Alexa Skill offers prompts on how up your intake of iron, different kinds of carbs and fats, and the best bets for B vitamins.
It's been developed by London agency Digitas and is available in the UK and Ireland.
Roisin Devine, digital marketing manager Special K, Kellogg Europe, said: “We know that for people trying to balance a healthy diet with a busy lifestyle, the struggle can be very real! So, we’ve used the power of Amazon Alexa to create a voice-enabled service to help making positive choices about food easier.”
Carat, Kellogg’s media agency, developed the ecosystem and experience plan for each channel.
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