Kellogg's launches first Alexa Skill

David Prior's picture

Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.

Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.

The Special K Alexa Skill offers prompts on how up your intake of iron, different kinds of carbs and fats, and the best bets for B vitamins.

It's been developed by London agency Digitas and is available in the UK and Ireland.

The new Special K Alexa Skill in action

Roisin Devine, digital marketing manager Special K, Kellogg Europe, said: “We know that for people trying to balance a healthy diet with a busy lifestyle, the struggle can be very real! So, we’ve used the power of Amazon Alexa to create a voice-enabled service to help making positive choices about food easier.”

Carat, Kellogg’s media agency, developed the ecosystem and experience plan for each channel.