Solpadeine and Nytol manufacturer appoints Brass

Stephen Chapman's picture
by Stephen Chapman

Brass has been hired as the lead digital agency for Perrigo UK.

The Leeds firm will be delivering digital strategy and production services across all of its UK and Ireland brands, including Solpadeine, Jungle Formula, Nytol and Niquitin.

“This is our first win since we have refocused our agency proposition which is to design and deliver powerful and effective consumer experiences by bringing brilliant minds together across UX, content development and acquisition.  We’re thrilled that Perrigo wants to collaborate with Brass to help deliver its digital ambition,” said Gill Ball, managing partner at Brass.

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The agency will be aiming to upgrade the companies entire digital operation, to increase its online visibility. This will mean collaborating with other firms to deliver “effective digital solutions.”

“We were really impressed with Brass’ strategic thinking, flexibility and understanding of the consumer healthcare market and we’re looking forward to welcoming them as our lead digital agency partner,” added Holly Turner, senior marketing director at Perrigo.