AO has announced that it is entering the mobile phone market, with the launch of AO Mobile.
John Roberts, AO’s Founder and Chief Executive said the move was a “gamechanger for customers”:
“We’ve built AO Mobile for today’s world,” he explained.
“Customers tell us that they find buying mobile and connectivity complicated. From today, we’re making it easy to choose what’s best for them with easy-to-understand pricing and fantastic service.
“We can make it cheaper because AO Mobile customers don’t have to pay for hundreds of high street stores with thousands of sales staff.”
It’s the first time in 5 years that a newcomer has entered the mobile phones market, and due to its size, the North West firm is now the largest online mobile phone retailer.
“When it comes to telecoms, buying a mobile is a minefield of confusion and pretty average service. Customers deserve better and that’s where AO Mobile comes in,” continued Roberts.
AO Mobile is run by the team behind Mobile Phones Direct, which first started trading 27 years ago and was acquired by AO 6 months ago.
