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Delineo tackles Genesis website brief


genesisGenesis Breast Cancer Prevention has appointed Manchester ad agency Delineo for a website to recruit new fundraisers.

Genesis, a research organisation for the prediction and prevention of breast cancer, appointed Delineo to help create the new website which went live to coincide with a Wonderland Ball event at The Point in Trafford.

Digital and board director Stephen Frater, said: “We are extremely proud of our work with Genesis Breast Cancer Prevention culminating in the new website.

“We look forward to a long relationship working alongside Genesis Breast Cancer Prevention to help realise their future fundraising and awareness goals within their highly specialised field.”

Delineo designed the site, as well as developing a new site map, information architecture and an easy to use content management system, implemented by their in-house development team.

The new website contains an event management system, integrated with “The Raiser’s Edge” fundraising Customer Relationship Management (CRM) system from Blackbaud, as well as an online shop.

Genesis Breast Cancer Prevention executive director Nikki Barraclough, said: “I am absolutely thrilled with our new website and believe it is exactly what Genesis Breast Cancer Prevention required to move forward and appeal to the next generation of fundraisers.”

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