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CreativeRace lands account with auto retail giant JCT600

CreativeRace has secured a new client account with JCT600, one of the largest and most respected automotive retail groups in the UK.

The win adds JCT600 to a stable of big-name brands such as ASDA, Greggs and Majestic Wines.

JCT600, trusted by some of the world’s leading vehicle manufacturers and with over 50 dealerships across the North, has a rich heritage dating back over seven decades, and its commitment to providing exceptional customer experiences “aligns perfectly with CreativeRace’s strategic vision.”

The agency will seek to knit together the digital and physical customer journey, driving footfall across JCT600’s retail portfolio which includes Ferrari, Porsche, Bentley, Aston Martin, Audi, and Mercedes-Benz.

The partnership will see CreativeRace deploy an integrated solution which spans its entire service range of strategy, performance marketing, creative and communications in an effort to enhance brand awareness, customer engagement and maximise growth via increased sales.

“We are thrilled to welcome JCT600 to the CreativeRace family” said Oliver Lee, commercial director of CreativeRace. “JCT600 is an iconic brand with an outstanding reputation in the automotive industry, and we are excited to collaborate with them to enhance their marketing efforts. Our team is already enjoying working with JCT600 and are dedicated to delivering innovative and effective solutions that will fuel JCT600’s continued success and strengthen their market position.”

JCT600’s director of customer experience Andy Bateman added: “Our objective was to find a partner who could offer a consolidated and integrated approach to our marketing efforts, reducing the number of agency partners and raising the quality of our strategies and results. CreativeRace showed care, attention, and precision in analysing the opportunity from both a creative and performance marketing standpoint.

“The strategic approach adopted by CreativeRace stood out and coupled with the depth of knowledge and quality of the team it was an easy decision to appoint CreativeRace. The quality of our onboarding has reassured us the decision was the correct one. As a result, we’ve started learning and developing as an internal team.”

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