BlanX has appointed Creative Spark to launch new teeth whitening product, O₃X.
The Manchester agency was brought in to create an overarching brand campaign, with a film featuring Instagram influencer, Laila Loves.
“We are very excited to be working with BlanX to launch their new O₃X product line,” said Creative Spark, Brand Director, Danni Bramall.
“We felt the target audience of ladies between 16-35 would relate to Laila Loves and she did not disappoint. Laila brought the personality and energy we wanted while educating the science behind O₃X. We created ‘playful science’ animations to the overlay the film to add more depth.”
