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Corporation Pop develops new software platform for ProReal B2B coaching and consulting


ProReal brandCorporation Pop has developed what it claims is a radical new software product for the coaching and consulting marketplace on behalf of its client ProReal.

The software was soft launched at the end of February and early adopters include  Ashridge Business School in the UK and the Karslruhe Institut in Germany.  The software is only currently available on a licensing basis rather than purchase.

The product was conceived by David Tinker and Andrew Jackson of ProReal which is based in Surrey.

They believe they have found a new way of delivering coaching and consulting as an alternative to the traditional way of delivering coaching: face to face or over the phone.

Using a technique called ‘sociodrama’, their idea involved “the use of gaming technology to create metaphorical representations of real-world scenarios in a virtual landscape.”  Interaction between the consultant and the client takes place within a virtual environment with characters within that environment – representing the client and any people they choose to place within the world –  personified by featureless avatars.

ProReal_appTinker and Jackson approached Corporation Pop on the back of the digital agency’s record in developing 3D virtual environments and managing virtual events.

In addition to developing the software platform, Corporation Pop has also created the brand and the website.

ProReal said that the software is now also being trialled by several large corporations for uses such as employee engagement and leadership development.

To see the software in action , click here.

Corporation Pop is over 20 years old. Other clients include Channel 4, the BBC, The Cream Group, City of Stoke-on-Trent, EMI and Tata Steel.

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