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Cops and kiteboarding as Loaf evolves offering


Loaf has “evolved its offering” following a change in client activity over recent months.

Dave Mullen, co-founder and Creative Director of the Manchester agency explained that while it would continue to work across branding, marketing and advertising, it would now focus on “the brand experience;”

“Over the last few years we’ve strengthened our strategic offering and business understanding, so we can fully support the needs and goals of our clients. Combined with our skills in brand building and advertising, we’re now adding value to a wide array of business decisions to help our clients build better teams, communications and products.”

“The need to deliver a relevant, meaningful brand experience across all touchpoints has meant that we’ve been helping clients solve problems, plan and deliver ideas beyond marketing. The dramatically changing landscape has added even more focus on what brands need to do to remain relevant and inspiring.”

Following the evolution, Loaf has been appointed by Lancashire Constabulary to establish an internal strategy to improve and align its values. This will lead to a number of campaigns and deliverables.

It has also won a contract from WOO Sports, a tech company providing gaming products for watersports, in particularly Kiteboarding. Loaf will develop a new PRO Membership offering and work on brand architecture and market the new offering to build on membership numbers.

“Ultimately we’re here to help businesses grow. Whether that’s helping owners in developing the business model, uncovering new opportunities, or helping create stronger strategies and deliver more effective engagement internally and externally,” added Alan Houghton, Co-founder and Managing Director at Loaf.

“These new client wins are testament to the expansion of our offering and the need for organisations to really engage with clients at every stage. We’re excited to be working with Lancashire Constabulary and WOO Sports to support their growth through all aspects of their business.”

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