A new sports content strategy and production agency has been set up in Manchester.
End Product is the brainchild of Ben Harris, the former Business Director of Social Chain and Calum MacLeod, its ex-Head of Creative Shop.
The company will provide creative and strategy in-house as well as outsourcing to a “cherry-picked community” of global creators and producers.
“This is a game-changing model we know delivers content to an incredibly high standard,” said Calum MacLeod, Creative Lead at End Product.
“We’ve spent years investing in building relationships with a largely untapped community of world-class specialist creators and we can’t wait to show the world what we can do.”
The firm’s clients already include Rugby Football League, Myprotein, INEOS Grenadiers, eSkootr Championship, and global sports publisher, SPORF.
“We created End Product to tackle outdated models of content creation that don’t align with the pace of sport and social,” added Ben Harris, Strategy Lead at End Product.
“We know that with our blend of in-house strategic and creative know-how and an army of elite creators we can transform the fortunes of some of the sleeping giants in the world of sports. It’s this opportunity that excites us the most.”
