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Co-op to offer Home Insurance through Amazon


Co-op Insurance has confirmed that it will be one of the first companies to offer services through the Amazon Insurance Store.

By the end of this year, people will be able to purchase Co-op Insurance policies via the ecommerce giant.

“We’re committed to ensuring that our customers and members have access to home insurance that is fairly priced and offers total peace of mind, no matter where they chose to shop,” said Charles Offord, Managing Director, Co-op Insurance.

“We’re incredibly excited to be one of the first participating insurers for the Amazon Insurance Store. Our market-leading products will soon be available to more people than ever before, ensuring customers across the UK can enjoy unrivalled levels of cover.

“The way people are buying insurance is evolving and we want customers to feel empowered to purchase our products on the channel of their choice and in a way that suits them best.”

The Amazon Insurance Store has started rolling out to UK customers this week. So far it has partnered with Co-op Insurance, Ageas UK and LV= General Insurance

“Shopping online for home insurance is a well-established experience, and our goal is to exceed customers’ expectations when it comes to the Amazon Insurance Store,” said Jonathan Feifs, General Manager of Amazon’s European Payment Products.

“This initial launch is just the beginning—we’ll continue to innovate and make refinements, all with the aim of delighting customers and providing the most convenient shopping experience possible.”

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