YouGov’s recent consumer tech whitepaper took a look at the global market, with a certain focus on how consumers in Great Britain see the growth of wearables.
‘First in line: Early technology adopters around the globe’ is a piece of research aimed at better understanding both early adopters of technology – the first wave of consumers who might camp outside a retail outlet for the newest kit or shell out a large chunk of their monthly income for a mobile phone – as well as tech consumers as a whole, worldwide.
As well as looking at the behaviour of early adopters, latecomers and those in-between across 25 markets, it goes in-depth in six countries on a selection of specific solutions. The countries in question are Great Britain, the USA, Germany, France, India and Indonesia.
