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Climate change message behind new Better by Bus campaign

orang

Liverpool City Region has released its latest Better By Bus campaign, using elephants, orangutans and polar bears to promote the environmental impact of using public transport.

It’s the latest iteration of the Better By Bus messaging, which was first awarded to Agent in 2017, following a 4-way pitch.

Liverpool City Region has made 2019 the Year of the Environment and the advertisements include the message: “We Can’t Wait to Tackle Climate Change.”

“We are now at a vital crossroads, where real and meaningful action is the only way we can prevent the damage we’ve created, before it’s too late. This is a global issue, but by joining together as a city region, we can make a real difference,” said Lisa Pearson, Campaign Conductor at Better By Bus.

“In this campaign we’ve used some of the world’s most loved animals – an elephant, a polar bear and an orangutan – to demonstrate that the harmful emissions produced by cars is destroying these animals’ natural habitats. These are images that we don’t see every day, which drives home the message that if we don’t start reversing the damage we’ve caused, we won’t have any elephants, polar bears or orangutans at all.”

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Public Health England estimates that air pollution contributes to around 700 deaths a year in the Liverpool City Region.

70% of the buses used by Arriva, Stagecoach and Merseytravel, are powered by electric, hybrid or low emission engines.


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