Cheetham Bell has worked with The Gate Films on a new TV ad for United Utilities.
The 30-second spot, which will run for six weeks on ITV Granada and VOD, seeks to educate people about the water cycle and the work it does.
It’s part of a multi-channel awareness campaign being implemented by the Manchester office of United Utilities’ media agency partner MediaCom North across the six-week timeframe.
Two tactical campaigns encouraging users to save water and understand what not to flush or pour down sinks (the creative for which has also been produced by Cheetham Bell) are simultaneously running across radio, press and outdoor.
