Channel 4’s decision to rule out Liverpool as a destination for its new headquarters has been slammed as “disappointing and hypocritical” by local mayor Joe Anderson.
The broadcaster yesterday confirmed it will enter advanced negotiations with six cities as part of the process to select its new National HQ and two new Creative Hubs.
Advanced negotiations will now commence with three cities to become the new National HQ – Birmingham, Manchester and Leeds. A further three will be considered as the Creative Hub – Bristol, Cardiff and Glasgow.
That means Bristol, Cardiff, Glasgow and Liverpool have dropped out of the running to become the HQ and Belfast, Brighton, Newcastle, Nottingham, Sheffield and Stoke have failed to make it as Creative Hub.
Channel 4’s chief commercial officer Jonathan Allan said the chosen six were “best able to deliver against our vision and requirements for the new National HQ and Creative Hubs”.
But Anderson described the broadcaster’s decision as “disappointing and hypocritical”.
He said: “Their values are supposed to be about adding value, creating jobs, opportunities and growth, rather than choosing locations where the BBC or ITV are already.
“This was a chance for them to be truly vibrant and assist parts of the UK that need it the most. And they forgot those values.”