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Change in direction leads Cheshire agency to reach £3million turnover


438 Marketing has achieved a £3m turnover for the first time – up from £2.4m last year.

Andy Whitmore, the co-founder of the Knutsford and London-based agency explained that it had been led by a change in focus:

“Three or four years ago we were predominantly an integrated marketing services provider, delivering campaigns for a range of B2C and B2B clients. But the conversations we were having with clients were already starting to change. Businesses were approaching us for help with more significant transformation – digital, brand or cultural – or, in some cases, fundamental organisational change which spanned all three.  

“Subsequently, the pandemic accelerated business’ re-evaluation of all aspects of their organisation – including ways of working, their commitments to ESG, engaging remote workforces, and even addressing their core brand purpose, beyond making money. 

“A major change that’s undoubtedly been a driving force behind our own rapid progression has been in the accelerated implementation of new technology.  Working in collaboration with client-side digital teams, our remit has evolved to help ensure that adoption keeps pace with innovation – through the design and delivery of highly effective, user-focused brand and communications strategies.”

438 employs 35 staff across its 2 offices and works with clients including PepsiCo, Element Materials Technology and Waters.


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