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Chameleon supports Paramount UK’s Peak Sustainability launch


Manchester’s Chameleon Agency has created an interactive on-site installation to support the launch of TV and movie giant Paramount UK’s Peak Sustainability campaign.

The team delivered a 10-day office takeover aimed at amplifying the internal communication of Paramount UK’s sustainability business strategy, and its long-term environmental objectives, to employees. The activation was also closely aligned with a 10-day “Couch to Carbon Zero sprint” from climate change movement Every One Of Us.

Working closely with the team at Paramount UK, together with award-winning internal communications & creative agency The Surgery on the branding and design, Chameleon created a recycled, interactive cardboard TV set installation which was situated in the heart of Paramount UK’s London offices.

The set became the backdrop for the company’s in-person and live-streamed Sustainability Town Hall and remained in place throughout the 10-day campaign with the interactive installation updated daily.

Each day key messages, props and content were changed to echo a different pillar of sustainability alongside a sustainable life hack. Paramount UK wanted an impactful and immersive solution to engage their team and inspire employees to improve their personal environmental impact upon the planet.

Chameleon founder and executive producer Joe Gilliver said: “At Chameleon we work closely with businesses to create immersive experiences that positively connect their people with their organisation. Working with Paramount UK…we created an apt TV set out of recycled cardboard and changed interactive content and props to coincide with the themes of the day on Couch to Carbon Zero sustainable lifestyle sprint. On a personal level it was great to be able to work with an organisation like Paramount UK and help them and their team on their sustainability journey.”

A spokesperson for Paramount UK added: “Joe and the team enabled us to create an immersive and interactive TV set installation, which was central to our Town Hall event and the launch of Paramount UK’s Peak Sustainability campaign. We were able to make a striking visual impact during our Town Hall, which appealed to employees attending in-person as well as virtually and we especially liked the way the set was created to change each day, enabling the team to feel involved with our company vision.”

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