Brewing giant Budweiser is to partner with STACK Seaburn to create a North East fanzone to screen the 2022 football World Cup’s key games.
The international brewer is the main sponsor of this year’s competition, which kicks off in Qatar on November 20, and fans from Sunderland and beyond can enjoy the experience on homeground, as Bud takes over the popular STACK Seaburn venue for the duration of the contest.
The container village will be showing the games on the big screen alongside STACK’s usual programme of entertainment – the key England fixtures will be shown with full commentary and entertainment taking place both before and after the games.
A limited number of tables for the England games, which are liable to draw the biggest crowds, will be available to book, although fans will need to be prepared to take their places at least an hour before kick off. The remaining space will be on a first come, first served basis.
This is the latest in a run of big name partnerships for the Sunderland site, which has previously collaborated with brands including Netflix and Guinness.
Kevin Walker, entertainment director at the Danieli Group which owns STACK, said it was a huge coup for the site to become Budweiser’s only official fanzone in the region: “The Budweiser takeover demonstrates another high-profile brand coming to Sunderland to promote their product and engage with customers,” he said. “It’s fantastic news not just for STACK Seaburn but for Sunderland as a whole that we have been able to create this relationship, and we hope it will be the place in the city for football fans to enjoy the World Cup in fantastic surroundings. We can’t wait for the kick off.”