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Brother appoints the fresh group to manage events


brother logoThe UK arm of Japanese electronics company Brother has appointed the fresh group to manage the company’s events and exhibitions needs.

Fresh delivered Brother’s Big Ambition roadshow in 2010.

Brother has recently undertaken an audit of its current exhibition and events management and approach and has decided it wishes to develop a new strategy for all of its events and exhibitions in the future.

Fresh has started working on creating a ‘new look and feel’ for Brother which need to work across a variety of Brother’s business channels.

James Lawton-Hill at Brother, said; “The work we have done this year preparing for our future events and exhibitions has been really valuable.

“Brother is a forward looking brand so we need to ensure our events and exhibitions presence keeps up with this.”

The work for Brother is being managed out of fresh’s new exhibitions division which is based in separate offices from the company’s HQ. The new facility in Heaton Mersey, South Manchester came with a recent acquisition.

Fresh employs 80 staff across its various divisions and said that its sales for 2012 were just over £11m on which the company generated £832,000 in ptp.

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