BBC Radio 1Xtra has kicked off 2019 with an updated set of IDs created by Manchester’s ReelWorld.
The MediaCityUK production company has worked with 1Xtra to create six new custom IDs to ensure that its imaging matches it’s varied urban playlist.
This latest collaboration features new authentic vocal talent alongside custom lyrics, written by ReelWorld, as well as original music compositions.
The update include four daytime themes based around the stations ‘On Air, On The Ground’ strapline, and two ‘Throwback’ themes.
Paul Fernley, ReelWorld’s European Sales Manager, said: “This latest update may be the best yet. The vocals are outstanding and the new imaging sounds as good as the music on 1Xtra’s playlist.”
The new imaging for BBC Radio 1Xtra follows recent ReelWorld projects for Radio 1 Breakfast with Greg James, BBC Radio 2 and BBC Radio Scotland.
The company’s imaging and jingles can be heard on other public service broadcasters including Ireland’s RTE 2FM, Germany’s Bayern 3 and Norway’s NRK P1.
