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The Behaviours Agency creates new Sharps TV campaign


The Behaviours Agency is behind the new television campaign for Sharps Home Collection.

The latest work showcases the brand’s move beyond bedrooms and is supported by social, digital and in-store activity – also created by the Manchester agency.

The two companies have been partners for 13 years and this campaign began with a significant piece of research to understand audience behaviours, and the perception of the brand to stretch into adjacent new categories and future trends on the way we will use our homes.

“As Sharps’ lead strategic partner we have been on a really exciting innovation journey with the brand. The TV commercial is a culmination of 3 years of development work to expand the range. We’re really proud of the work. It’s a true demonstration of our lasting partnership with Sharps,” said Sue Benson, MD of The Behaviours Agency.

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