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Axiologik appoints design chief to set up new in-house practice

Andy Ireland

Leeds technology consultancy Axiologik has appointed Andy Ireland as head of design practice alongside Rachel Mcelroy as head of marketing.

Ireland, a former graphic designer who most recently worked for Siemens PLM Software as a lead service designer introducing, educating and building out service design and user-centred design.

At Axiologik, he will set up the design practice so that the whole team can start to offer these services directly to clients. Previously, Axiologik has overseen the design process, but generally collaborates with partners to complete the project. Now, Andy and his team plan to grow this sector of Axiologik as they continue to offer full service digital evolutions to clients across the UK.

Ireland said: “I joined Axiologik for the opportunity to make real world impact happen, drive digital transformation, see and communicate the bigger picture and show and champion User Centred Design throughout the digital world. It feels like Axiologik wants to make great strides into the world of design to complement existing offerings. From the moment I began to interact with Axiologik, the team has been really keen, proactive and positive about all things design.”

New head of marketing Mcelroy has worked in the technology sector for over a decade and was previously at Cloud Gateway. She is part of the Yorkshire board of the Certified Institute of Marketing (CIM) as vice chair of comms.

She said: “Axiologik is an unbelievable success story from Leeds having delivered some of the most impressive large scale digital services projects of recent years, including the Covid vaccination national roll out. I am delighted to join them at a pivotal time of growth and exciting new programmes of work that will impact society for the better.

Ben Davison, co-founder of Axiologik added: “The hire of Andy and Rachel into the business allows us to increase our service offering to customers and build on communicating our value proposition and the Axiologik brand. Strategy and execution at speed has never been more critical to navigate challenging climates and the demand for digital delivery of services.”

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