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Asda plucks out giant chocolate hen to be star of Easter campaign


A giant chocolate hen is the star of Asda’s Easter campaign this year, created by VCCP.

The 60-second slot shows the hen climbing on to the roof of an Asda store as a crowd and news reporters gather in awe.

Watch the ad here:

The hen proceeds to lay a chocolate egg which is delivered to staff via a chute.

Tom Jones’s 1971 classic She’s A Lady plays as a soundtrack.

Carat handled the media planning and buying.

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