Bradford-headquartered Yorkshire Building Society has appointed Mark Brayton as its Director of Marketing and Digital Channels.
The new role brings together the Society’s digital and marketing teams and has been created to support the Society’s ongoing investment in digital.
Brayton has joined the Society following 18 years in a number of marketing leadership positions at Barclays Bank, latterly as UK Marketing Director. Mike Regnier, Chief Executive at Yorkshire Building Society, said: “Ever-evolving customer expectations have meant that marketing functions within financial services organisations now have to be truly agile, insight-led and fully integrated with digital channels in order to achieve success.
“Mark has an impressive track record in leading high-performing, scale marketing functions, driving successful innovation and delivering customer-led digital transformation. I am delighted to announce this appointment and have every confidence Mark will excel in this vital leadership role for the Society.”
Brayton added: “I couldn’t be joining Yorkshire Building Society at a more exciting time. I feel privileged to have been asked to lead our Yorkshire Building Society brand through its next phase of evolution, and in doing so, unlocking the power of our purpose.
“I’m very much looking forward to working with my teams and the senior executive group to help shape and lead marketing and digital channels for this well-respected organisation.”
