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Apadmi eyes Europe-wide growth following new private equity investment

Apadmi, the fast-growing digital products company with a mobile specialism, has set its sights on expansion and acquisitions throughout the UK and EU following a minority investment from private equity investor CBPE.

The Manchester-based firm has not disclosed the value of CBPE’s investment, however it said it will use the new funding to “help the existing management team, led by founder & CEO Garry Partington, capitalise on their impressive growth by expanding client relationships through more services and by supporting future acquisitions of adjacent businesses in the UK & EU.”

Headquartered in Manchester and founded in 2009, Apadmi creates digital products for some of the biggest brands in the UK. Expert in mobile, it has delivered complex solutions for BBC, NHS, Dominos, Co-op, Charles Stanley, Sykes Cottages and many more. Apadmi’s ability to integrate apps securely with the legacy systems of its clients is envied by competitors and has been a cornerstone of its success.

Apadmi has doubled in size in the last three years to an award-winning team of 260 offering a full range of digital product services including strategy, design, mobile development, back and front end development, as well as ongoing support, maintenance and optimisation. Cementing Apadmi’s specialism across retail, financial services, utilities, health and customer loyalty is a key part of the growth story.

In 2022, Apadmi completed the acquisition of The Mobile Company in Amsterdam, a product company of 30 specialists. This expansion into mainland Europe is the first step in Apadmi’s stated ambition to enter five new markets by 2027, alongside continued organic growth in the UK.

“There’s never been a better time to be in mobile,” said Partington. “The products that we are creating today are already driving huge value for our clients. Their app customers are more loyal than non-app customers – they engage more frequently and spend more. What were once functional tools are now the highest performing channel in their business.”

CBPE’s Jolyon Latimer added: “We are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years,“ states Jolyon Latimer. “Garry and his partners have created a people-first culture that attracts and retains amazing talent, and the value that they are creating for clients in the UK has already established long-term relationships with innovative, blue-chip brands.”

“The opportunity to expand in the UK and build on their European presence is huge. Apadmi is incredibly well placed to continue its growth and to scale into new services and territories and we’re excited to join them on their journey.”

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