Aldi’s new “Like Brands” campaign has proved to be another viral hit, as the supermarket takes aim at old rival, Marks & Spencers.
The ad created by McCann Manchester was released a few days ago and features Cuthbert (an actor in a caterpillar costume) at a party with his friends Wiggles (Sainsbury’s) and Morris (Morrisons) each tasting the M&S and Aldi cakes.
They like both and then compare the prices.
Then, there’s an awkward silence when Colin (M&S) makes an appearance which leads to a caterpillar scuffle.
