Manchester United’s Marcus Rashford has voiced a new campaign from Aldi, to raise awareness of child food poverty.
It comes as the supermarket pledges to donate 10m meals to families facing hunger.
“At Aldi we’re making it our mission to fight against child food poverty as no child should ever go hungry. Not only are we pledging to donate 10 million meals throughout 2021 to families that need it, this campaign also aims to help raise awareness of the increasing number of families struggling to put food on the table,” explained Giles Hurley, Chief Executive Officer at Aldi UK and Ireland.
“We were delighted for Marcus Rashford MBE to be the voice of the boy, which shows just what an important issue it is to us all.”
The Hunger Monster animation has been created to personify the concept of hunger and its devastating effects.