Subscribe to the daily newsletter.

Airport City Manchester appoints local agencies to development

airport Impression of the development

Marketing companies Argent LLP, Start JudgeGill and theEword  have been taken on to help the Airport City Manchester development.

The  5m  sq  ft  landmark  development  around Manchester  Airport is part  of  the Government-designated Enterprise Zone and aims to attract international businesses that could contribute an additional 16,000 jobs in the North West of England.

Marketing  manager  at  Manchester Airport Group (MAG) John  McHugh,   said the local agencies had a specific brief to bolster Airport City’s objectives.

“When selecting and shortlisting agencies through a competitive process, we were  keen  to  stay  within  the region, to help support, grow and utilise local talent from within the region, which Manchester has in abundance.”

Argent  LLP  was  appointed  as Development Manager across the Airport City scheme  in October, following the scheme’s international launch in Beijing.

Start  JudgeGill  and  theEword  have  both  been  appointed to deliver a set campaign with a multi-channel presence.

Work started  this  month and the finished campaign, designed to appeal to a range of industries, will  be unveiled at MIPIM in March.

Related News