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Agency sought for Museum of London rebrand


The Museum of London has put out a tender for an SME or start-up to develop its new visual identity.

The project, worth £175k, comes as the museum prepares to open its new premises at West Smithfield, in 2024.

It says it is looking to work with a design consultancy to create an “all-encompassing visual identity that goes beyond being a logo and breaks the mould of existing museum brands.”

“Our ambition is to create a shared place in the middle of it all where all the city’s stories cross and collide. One of the ways we will achieve that is by building a physical new museum in West Smithfield, currently one of the largest cultural projects in Europe,” said Andrew Marcus, Head of Communications at the Museum of London.

“Another is reimagining what it means to be a museum. Our existing visual identity has served us well, but our research tells us it does not reflect our vision for the future. We have a superb new brand strategy created with Londoners. We now seek a creative partner who will work collaboratively with the museum team and with Londoners to design a new visual identity ready for when the new Museum of London opens in 2024.” 

He also stated that they were “particularly interested” in working with start-ups and SMEs – “no matter where in the world they are.” They could take up the brief individually, or in partnership.

Submissions due by 12:00pm on 16 September 2020. More information is here.

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