counts down the days as Joe Swash signs for Xmas

Stephen Chapman's picture
by Stephen Chapman

Lancashire online retailer, has launched its Christmas campaign, which will be voiced by Joe Swash.

Getting in early, with 100 days to go, the Rossendale firm is targeting people who want to get Christmas sorted ahead of schedule and make up for missing out on a family occasion last year.

It all kicks off with a series of 30 second adverts on television, which will continue up until December, showing Swash getting ready for the big day and being part of its #TeamEarly squad.

This will be supported by digital, radio, email, social and a “squad” of #TeamEarly influencers.

“We know that families across the country are really looking forward to Christmas 2021, this year is all about people and families getting together and making up for lost time. We have created our #TeamEarly campaign with families in mind and want to help people get organised early so they can celebrate for longer,” explained Chris Chalmers, Marketing Director of

“Joe Swash is the perfect ambassador for #TeamEarly as he is a fun and relatable family man.”

The campaign was developed by MediaCom North Group, with campaign and partnerships developed by Creative Systems and brand ad created by creative agency Cheetham Bell. It was produced by The Gate.

“The cinematic storytelling approach is a big departure for the brand who often favour more retail-focused product and price approaches. However, this campaign completely delivers on the brand’s strategy, range, prices and credit options making the perfect place to start shopping for Christmas early,” said Kay Barratt, Creative Director at Cheetham Bell.

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