Latest panellist announced for Nostalgia in Advertising evening
Today we can announce that Phillip Hulme will be a panellist for the upcoming Nostalgia in Advertising event with YouGov.
Phillip is the Director of Sales for Anchor Hanover Group, the UK’s largest non-profit provider of Housing and Care for Older People, and will bring an interesting perspective to the evening's discussion that will focus on how brands make use of nostalgia in campaigns.
Phillip joins Amelia Brophy, Head of Data Products at YouGov, and Helen Rose, Head of Insights and Analytics at the7stars, on the panel. The Nostalgia in Advertising event takes place at 6pm on Wednesday, November 20th at Accelerate Places in Manchester.
You can find out more about the other panellists here.
The Nostalgia-focused evening event is the first chance for senior marketing professionals to engage with the soon-to-be-published whitepaper by YouGov and the7stars.
It’s an opportunity to enjoy drinks and canapés with figures from Manchester’s marketing scene, while discussing the findings of the paper, which will explore why and how brands and agencies have used nostalgia in various campaigns.
Phillip Hulme, Director of Sales at Anchor Hanover Group
As Director of Sales for Anchor Hanover Group, Phillip has been involved in over 4,500 Retirement Property sales, including the two largest retirement developments ever built in England, and knows the value of nostalgic advertising aimed a targeted audience.
Phillip said: “It's great to be involved in the event. We have successfully used nostalgia-led advertising in our recent property promotions and our target audience have responded well. In a media world obsessed with where we are going, it’s great to remember where we have been."
The findings of the soon-to-be-released whitepaper about the use of nostalgia in marketing campaigns, a collaboration between YouGov and the7stars, the UK's largest independent media agency, will be discussed by the panel in a relaxed open conversation that involves attendees.
If you are a senior marketing professional interested in attending, apply on this page before it's too late!