by
David Prior
Ben Pinnington, the managing director of Wirral PR firm Polaris Media, has signed a book deal with publisher Rethink Press.
Rethink will publish Pinnington’s forthcoming book ‘Making Waves: Public Relations strategies to transform your maritime business’, due out in early summer.
“The aim is to share knowledge of more than 20 years working in the media as a journalist, press officer and then running my own PR firm,” Pinnington said.
“Maritime is not our only sector but it is our biggest and we have been fortunate to gather a wide range of experiences working for maritime businesses of all types and sizes including ports, shipyards, classification societies, flag states, charities, lobby groups and events.”
Pinnington said that 20% of profits will be donated to Liverpool Seafarers Centre and the Battle of the Atlantic Memorial.
Lucy McCarraher, founder of Rethink Press, said: “The maritime industry is a new market for us and we believe that Making Waves will really open the eyes of many businesses to the opportunities of positioning and presenting themselves in a dynamic and positive way.”
