Sheffield United turns to Leeds agency for kit launch

David Prior's picture
by David Prior

Leeds agency Fantastic Media has been selected to manage the new home kit launch for Sheffield United FC.

Fantastic provided full project management, including photography, creative direction and media production to bring the new season’s strip to life.

The agency also worked on the retail advertising assets for the kit in line with the Forged in Steel campaign, embracing the values of "passion and strength" that carried the team to promotion to the Championship.

Five of the first team players took time out to model the home, away and goal-keeper kits. The shoot took place at StealPhalt Football Academy on the interior AstroTurf pitch. Players involved in the photoshoot were Billy Sharp, Simon Moore, Kieran Freeman, John Fleck, Jack O’Connell and Chris Basham.

Fantastic also produced a short behind the scenes video to accompany the launch.

Emma Wylie, head of marketing services at Sheffield United, said: “Fantastic Media had already set the proposition for the Forged in Steel campaign and previously worked on the 2016/17 kit launch campaign. We are always amazed by their attention to detail and the creativity they bring to the team.”

Pictured (left to right): Luke Batley of Fantastic Media, Kieran Freeman, Chris Basham, Simon Moore and Billy Sharp from Sheffield United, Harry Hobson, Paul Whitcroft and Sally Willis of Fantastic Media