The right ingredients as One goes Italian

Stephen Chapman's picture
by Stephen Chapman

One has been handed the UK public relations brief for Italian cooking appliance company, Bertazzoni.

The Manchester agency will be helping to relaunch the firm in the UK, following its move into premises in Merseyside.

“Bertazzoni products ooze Italian style, class and distinction and we’re very excited to have secured the brief to represent the brand in the UK,” said Katie Beckham, PR account director at One.

“Our sector-specific experience and first-hand industry insight were invaluable in helping us to compile a compelling pitch, which included a number of traditional tactics that will be adopted to achieve Bertazzoni’s communication goals.

“That, coupled with a number of creative campaigns, will keep us busy over the next 12 months and we can’t wait to get started.”

The agency will be targeting trade and consumer media to support the relaunch and raise awareness of its products.

“We are delighted with our official introduction in the UK and have big plans to increase our presence across the country,” added Paolo Bertazzoni, CEO.

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