Leeds agency Finn has been appointed by discount retailer The Works to handle its corporate PR brief.
Finn will deliver a communications campaign designed to raise The Works’ business profile and gain coverage in national, retail and online trade media.
The agency team will be led by Finn corporate communications partner and director Alison Puente.
The Works is a discount retailer of arts and crafts, books, toys and stationery and has about 400 stores across the UK and Ireland.
The appointment marks the latest chapter in a five-year relationship between Finn and The Works, with the agency previously having been appointed to handle consumer and trade PR for the retailer.
Kevin Keaney, CEO of The Works, said: “We’re very proud of the business we’ve built over the last decade. However, we’ve historically been one of retail’s best kept secrets and we feel it’s time to change this and to start telling our story.
“We have a long-standing, trusted relationship with the Finn team and felt that their strategic communications input, relationships and enthusiasm for The Works made them the clear choice to support us on this corporate PR brief. We look forward to working with the team on this campaign.”
Puente, Finn partner and director, added: “We are thrilled to be back on board with The Works. The leadership team has built a phenomenal business and we feel fortunate to have the opportunity to work closely with them to build the strong corporate reputation for The Works that this success deserves.”
