We Are Boutique promotes new Craghoppers collection

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We Are Boutique is working with Craghoppers to promote the clothing firm’s partnership with explorer, writer and photographer, Levison Wood.

Wood, who’s made his name through the Walking the Nile and Walking the Himalayas series for Channel 4, will be the face of Craghoppers’ 2016 campaign.

We Are Boutique was brought in to take the lead on strategy, implementation and campaign management across all media platforms.

“Craghoppers approached us about this campaign because of our strategic strengths and we were hooked from the off. It’s an exciting collaboration between us, media owners and client; what we do best. The result is a cracking piece of work and we’re all proud as punch,” said Boutique’s strategy director, Simon Bollon.

The Daily Telegraph was chosen as media partner for the campaign.