Weight Watchers launches hot chocolate flavours with Refresh PR

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by Stephen Chapman

Manchester’s Refresh PR will be working on the launch of 3 new flavours of Weight Watchers' instant hot chocolate brand.

It will be previewing the new flavours by organising press trips to meet key food and drink journalists in the women’s interest and lifestyle media. There will also be sampling, blogger relations and an ongoing press office facility.

The agency was appointed by long standing client Aimia Foods - the Merseyside company distributes the Weight Watchers brand.

“The food and drink team at Refresh PR is experienced in launching new products and has proven capabilities of achieving impressive results time and time again. As a result, we expect to see a flurry of coverage for the three new Weight Watchers Instant Hot Chocolate flavours in the coming months,” stated Refresh PR’s managing director, Laura Mashiter