Iceland spoofs YouTube vloggers with Mince Pie campaign

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Iceland has released a new Christmas campaign, spoofing 3 YouTube genres - the “unboxing”, the “haul” and the taste test.

Father Christmas parodies the the different videos as he discovers the company’s new range of mince pies.

The ads were made by Kream for Iceland’s creative agency, Karmarama.

Iceland is based in Deeside.