Maynineteen launches Style Garden across intu shopping centres

Stephen Chapman's picture
by Stephen Chapman

Manchester retail event company, Maynineteen, is behind a national event across 15 intu shopping centres.

The intu Style Garden tour heads to the Trafford Centre this weekend and showcases the Autumn Winter collections from the major retailers based at the centre.

Taking pace around a giant 4 metre box, with 3D trees and autumn leaves, this weekend a team of professional dancers and models will appear, wearing the new season’s collections. There are also digital screens and a specially commissioned film from Manchester fashion blogger, Megan Ellaby.

“The set for the Style Garden is visually stunning, the show is completely engaging and both combined work really hard to showcase the depth and breadth of Autumn/Winter fashion that intu has to offer,” said Maynineteen, founder and marketing director, Katie Coombes.

“We’ve had great feedback from participating retailers in other intu centres who sold out of key pieces after they’d featured in the show. Working with Megan Ellaby has been a huge coup, and we’re confident that her influence will drive even more sales.

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