CreativeRace chases down boilers for Help-Link

Stephen Chapman's picture
by Stephen Chapman

CreativeRace has produced a national television campaign for boiler installer, Help-Link.

The Leeds agency has developed an integrated communications strategy for the firm and is also behind its new television advertising.

“We’re excited to have been appointed by Help-Link to help it grow and develop its brand to appeal to a wider demographic. As an agency, we are always committed to helping our clients create sales by delivering imaginative, relevant campaigns,” said Scott McKenzie, account director at CreativeRace.

“We had a lot of fun developing the ‘Boiler’s Gone’ campaign and have lots more ideas for where we can go with the concept in the future, across a wide range of media.”


It’s designed to appeal to a younger demographic and there are two versions, one for the summer months and a winter commercial which will go live later in the year.

“Planning and strategy is critical to creating a successful campaign and CreativeRace hasn’t failed to impress,” added Jess Reading at Help-Link.

“This shows in the direct response TV commercial which CreativeRace has created for us, which develops a clear concept to deliver a memorable and humorous ad. The team has produced a really hard-working campaign which we are really proud of.”


Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.