If Agency has developed a new Adventure Calls campaign to promote Knowsley Safari.
Launching tomorrow, it will include television, outdoor, radio and digital.
“This was an exciting brief for us and we knew that we had to make sure that every communication supported the idea of ‘adventure’. We achieved that by taking a scrapbook visual style and then adding individuality into every element as well as using large format wild life photography,” explained Jo Whiteley, creative director at IF.
Social media is being handled by Prodo Digital, while Vizeum did the media planning.
“By putting ‘adventure’ and individuality at the centre of all communications, IF not only brought to life the unpredictable nature of the experience Knowsley Safari offers but also reaffirmed how every visit is truly unique,” added Rachel Scott, head of marketing at Knowsley Safari.
