Liverpool FC has signed a reported £300m kit deal with American sportswear giant, New Balance.
New Balance is the parent company of current kit manufacturer, Warrior, with which Liverpool signed a 6-year deal in 2012.
“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club,” said the club’s chief commercial officer Billy Hogan.
“Like Liverpool FC, New Balance has more than 100 years of heritage and a global footprint.
“Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them.”
The “multi-year” deal is the biggest in the club’s history and New Balance will design all the Liverpool kits, from the first team’s to training apparel from next season. It will be sold in more than 500 New Balance retail stores around the world and also supports the Boston brand’s move into the football market.
“Liverpool FC is one of the most successful and decorated clubs in world football and we’re delighted to partner with them,” explained Richard Wright, general manager of New Balance Football.
“The partnership represents an important step for New Balance launching into football and reflects the global growth ambitions of the brand.
“Over the course of the contract, New Balance will bring innovation and world-class product to Liverpool FC and its global fanbase.”
New Balance has also signed kit deals with Stoke City, Porto and Sevilla.
